Affiliate Marketing Meaning is a concept that many people are unfamiliar with. For most people, knowing the meaning of the word “affiliate” means getting paid commissions from sales or promotions done through a partner’s site. This in general makes little to no sense to them, and usually leads to confusion when they start searching for information on how to earn money with affiliate marketing. The word “affiliate” itself is not clear, even to those who have been in the business for some time. It seems like there are two types of people looking to profit from affiliate marketing: those who want to make money as affiliates, and those who are just interested in earning a percentage of the sales generated by a partner’s site.
The second type of affiliate marketing customer is often interested in learning how to diversify his/her market and expand their affiliate marketing business. The term refers to a very popular marketing agreement that assumes that an affiliate site is being paid a fixed commission for driving visitors to a partner site and generating revenue for the owner/developer. The idea is that two (or more) people can market the same product, service, or even group of products at the same time, and each of these group’s sales will be split between the affiliates who made them known. This arrangement makes for plenty of opportunities for expansion, and for those who are willing to take the time and effort to learn new skills or seek out fresh opportunities, this affiliate marketing model can be very profitable. Affiliates also enjoy the opportunity to build relationships with other marketers in the travel niche, building their credibility and trust which can only be beneficial to their own success.
When affiliate marketing in the travel market, the key to earning a good percentage of your commission is finding the right niche. Travel is a very broad niche that has several sub-niches within it. For example, there are hotels, cruises, tours, and activities related to traveling. Each sub-niche of travel offers its own set of benefits and challenges, and different merchants offer different commission percentages to those who promote in their specific niche. To get a good percentage of your affiliate marketing commission from the travel market, you need to choose a topic that commands interest by those who are looking for vacation.
Another way of thinking about affiliate marketing in terms of the commission is to think in terms of conversion or desired action. Let’s say that you are promoting a hotel related product, and a visitor clicks through from the website to the affiliate links on the hotel site. That person is now a customer. Your job is to convince that customer to take the desired action: book a room.
One of the biggest mistakes that affiliate marketing newbies make is choosing affiliate networks that will not provide any value. If the site doesn’t have any content or it’s not well organized, you might find it hard to persuade a visitor to take the desired action. The visitor may not be interested in booking a hotel, but he or she may be interested in clicking an ad to earn a percentage of a bigger sale. These affiliates tend to have a limited supply of prospects, so they are highly unlikely to close a sale on the first try. Instead, try and find a network that has a lot of visitors, and is focused on a specific market. Most of the time, the people in this market will be interested in a specific activity, so you can more likely to get them to take the desired action, such as booking a hotel room.
Some affiliate networks are even paying commissions to affiliates for referring customers to other affiliates. In this case, you are not being paid commissions for actually booking a room. Instead, the affiliate is earning a commission when a visitor to one of your pages makes a purchase. So the commission is really for persuading the visitor to click on the link to another affiliate networks site. These types of affiliate networks are much harder to locate and harder to start earning commissions with, but they do exist.